Pages: 14

No chapter abstract available.

Pages: 12

Where is craft brewing industry growth and development headed, and what does that mean for our changing communities? The last two decades have seen exponential growth in the craft brewing industry in the United States, rising from 1,487 craft breweries in 2001 to 9,118 in 2021. While this growth has happened in all parts of the country, from small, rural towns to our largest cities and metropolitan areas, it has not been evenly distributed. This chapter will discuss these geographic patterns, including trends in brewery location, demographics, and socioeconomics of those locations. In particular, it will look at the evolving demographics by income and race/ethnicity of craft beer consumers and how that relates with the demographics in the areas where breweries are located.

Pages: 33

No chapter abstract available.

Pages: 10

Numbering over ten thousand, craft breweries are an increasingly ubiquitous feature of the fabric of North American towns and cities. A growing body of evidence suggests that craft breweries have emerged as community assets. Through their utilization of abandoned buildings (adaptive reuse), contribution to neighborhood revitalization, and role as neighborhood gathering spots (Third Places), craft breweries are making positive contributions to the social and economic vibrancy of neighborhoods across North America. Governmental officials, responsible for community and economic development have become increasingly interested in their growing popularity, and have facilitated their growth. Drawing upon the extant scholarly literature and articles in the popular media, and citing specific examples, this chapter explores the ways in which craft breweries contribute to the vitality of the neighborhoods they call home.

Pages: 11

How has the growing footprint of the craft beer industry in the United States impacted regional workforce and economic planning? With the rise of craft breweries and brewpubs across the country, metropolitan regions have experienced steady industry activity and development, and unique industry clusters have emerged that draw talent and collaborative energy. The craft brew industry generates measurable economic benefits for a region beyond job creation and sales, and these benefits have implications for regional workforce and economic planning. As more regions confront the challenges of economic constraints, shifts in the global workforce, and socioeconomic changes that negatively impact residents and businesses, breweries have been a part of the policy and programmatic resolutions. Understanding why breweries and brewery jobs matter from an economic development perspective can help convey the unique opportunities they offer to those aiming to build meaningful career pathways and solutions for civic and business development.

Pages: 10

Breweries share the economic benefits of tourism with their local communities by attracting tourists to brewery tasting rooms, craft beer festivals and other events and by cooperating with nearby breweries to create branded beer regions and neighborhoods. Successful and popular approaches to cultivating beer tourism in both urban and rural areas include organized brewing districts, beer trails, and beer passport programs. Starting with examples from craft breweries and brewing communities that have tracked the economic impacts of visitors by working in collaboration with local government or tourism organizations, the chapter expands to explore examples of the diverse tourism practices that stakeholders have adopted to build craft beer destination brand awareness. With a focus on efforts by public-private partnerships, tourist bureaus and brewers guilds, the chapter adds to our understanding of both the aims and the results of craft beer tourism practices by cities, rural communities and the breweries in those destinations.

Pages: 37

No chapter abstract available.

Pages: 10

Gentrification is one of the most significant and socially unjust processes affecting cities worldwide today and one that demands renewed critical assessment. This chapter will focus on the relation between gentrification processes and craft breweries as places as well as part of new urbanites’ lifestyle. Drawing on the comparative urban sociology and writings on gentrification processes worldwide, a transnational analysis underpinned by a critical urban studies approach will be taken. The chapter will showcase different gentrification aspects and patterns unfolding worldwide. This will be supplemented by the reflection on the impact of craft breweries on modern urban culture and the role of creative class in driving both the craft movement as well as gentrification processes. The chapter will also highlight the transnational aspects of the IPA culture, linking brewpubs and their clients around the world. Finally, the chapter reflects on what the popularity of craft breweries tells us about places and communities where they emerge and thrive, and if the popularity of craft beer can be interpreted as a sign of a deeper social transformation in cities and regions, which in some cases results in gentrification.

Pages: 7

The siting and opening of craft breweries, tasting rooms, satellites, or collaborative spaces can be an exciting endeavor for the owners, the city, the neighborhood and the beer-loving public. The economic and social draw can be attractive to economic development professionals and small business districts. This chapter captures some of the complexities of race as it relates to the economics of craft beer and its role in the community. First, the authors address the business of beer from an equity perspective. From the perspective of having to secure capital, work with lenders, and consider interactions with municipalities, the authors frame some of the real considerations that can strain making craft beer economically inclusive. Second, the chapter examines the impacts that craft breweries can have in racially diverse communities – both positive and not so positive – depending on how the owners and the municipality choose to interact with the existing community. The chapter concludes with tips for local governments and business groups for being more inclusive as they seek new craft brewery opportunities in communities.

Pages: 8

The number of craft breweries has skyrocketed over the last 20 years. This growth has sparked questions about their effects on the neighborhoods in which they are located and those nearby. Research shows many positive changes. One aspect of this growth that has only begun to be examined is the effect breweries have on neighborhood crime and disorder. There has been a large amount of research over the years connecting alcohol and bars with crime and disorder problems. When examining why bars are considered ‘risky facilities’ for crime, one should consider that not all risky facilities are equal in terms of generating a higher-than-average amount of crime. The growth of craft breweries over the last 20 years provides an opportunity to examine if breweries differ from typical bars and why. This chapter will include background research on bar-related crime, research on breweries and crime, a discussion about what factors are likely contributing to lower incidents of crime at breweries, and how breweries are applying the concept of situational crime prevention.

Pages: 10

What role can breweries play in the global challenge for businesses to confront climate change and establish sustainable practices? Over the last two decades, craft brewers across the United States have found resourceful ways to improve the science and process of brewing, offering a vision of zero-waste brewing for the future, and a willing partner to reach ambitious community climate benchmarks. Additionally, an increasing number of craft breweries are operating their breweries, taprooms and restaurants in environmentally conscious ways. With the price and availability of brewing ingredients changing due to global warming, and newer breweries emerging in diverse, urbanized, highly populated areas, the industry offers numerous lessons in business adaptation and social responsibility that are in demand today. Using case studies and industry interviews, this chapter explores the dimensions of industry participation in key environmental policy discussions and sustainability goals.

Pages: 34

No chapter abstract available.

Pages: 11

How do industry entrepreneurs successfully navigate the challenges of opening a brewery in locations where breweries did not previously exist? Over a ten-year period, Stone Brewing of Escondido, California, created the sprawling Stone Brewing World Bistro & Gardens and then four years later another destination restaurant and brewery at a historical Naval Training Center in the City of San Diego, followed those by production breweries in Richmond, Virginia, and Berlin, Germany. While they took risks by choosing to build a destination location outside of central San Diego for the initial restaurant, and then integrating adaptive reuse and historic preservation into their subsequent locations, Stone also discovered unique opportunities that further advanced their vision and desire to serve more customers, grow their business, and change consumer expectations for what a brewery restaurant could be. The lessons learned from Stone provide greater insight on understanding where breweries fit in with local and state strategies for redevelopment, economic development, and creating vibrant gathering spaces in urban areas.

Pages: 8

The City of San Diego has had a long history of supporting and encouraging the growth of the beer industry, going all the way back to the establishment of its first brewery in 1868. Except for the highly regulated downtown area (aka “Centre City”), San Diego never required Conditional Use Permits (CUPs) which commonly regulated, and in many respects discouraged, beer industry establishments in other California cities. In the “modern era” (1989 to present), City staff began interpreting its generally stricter zoning codes to allow for accessory commercial uses (e.g. tasting rooms in breweries) within its industrial zones, as well as manufacturing uses (breweries without food) in some commercial zones. From 2004 to 2013, the City facilitated the rapid growth of numerous craft brewing companies. By 2013, the regulatory low-hanging fruit had been picked, so City staff began seeking code changes from the City Council to grant even more development flexibility to the industry which was now entering its most rapid growth phase. The first of these code changes, the Microbrewery Ordinance, immediately led to the establishment of California’s 6th and 8th largest microbreweries with huge interior restaurants, massive multi-level tasting rooms, and outdoor decks and plazas.

Pages: 7

What does it take to successfully foster craft brewing industry growth from within municipal government? Vista, California, has one of the highest breweries per capita ratios in the country, but this was no accident – reaching this status has been a multistage process of industry support and partnership from city officials. Led by the director of economic development, with the support of the director of community development and others in the city, city officials took the time to listen to what breweries wanted to do and what was needed and then worked with them to accomplish it. After determining how to support the craft beer industry and recognize their value to the city, the approach was to have the breweries work with a singular voice from the city to better accomplish things and overcome challenges. Stabilizing the industry once they had enough breweries to have a critical mass in the city was also key – including working with the breweries on municipal codes and county and state regulations that could hinder growth. The final stage focuses on how city officials continue to help the industry grow and what support is necessary.

Pages: 6

What do craft breweries need to know about land use and public process in their community? Every city/municipality has its own set zoning rules, often referred to as a Municipal Code. This is different from building codes, which are regulated at the state level. This chapter will cover the difference between ‘planning’ (the organization of land use regulation) and ‘zoning’ (a planning tool to regulate land use) and understanding what a brewery with a tap room is in the eyes of the zoning official. A brewery is a unique entity with the mixing of uses not commonly accounted for in most zoning codes. Because of this, municipalities have dealt with breweries in interesting ways. In addition, what zones are right for a brewery will be examined, and a discussion of what things a brewery should look for in a zoning code such as allowable uses, special use permits, and restrictions.